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Funnel Audit for Google Ads

FunnelGap for Google Ads

Check if your landing pages match what your Google Ads promise. FunnelGap scores RSA headline alignment, Quality Score signals, Consent Mode v2, and conversion tracking — across every campaign.

✓ No credit card✓ OAuth — we never see your password✓ Google Ads-aware analysis
Google Ads

Google Ads → landing page match

your-landing-page.com · Google Ads · Audited just now

Ad Match Sankey — Ad Assets → Match Type → Page Element → QS ImpactFlow chart showing ad assets mapped against the landing page. 35 full match (42%), 31 partial (37%), 18 no match (21%).AD ASSETSMATCH TYPEPAGE ELEMENTQS IMPACTHeadlines15 RSA assetsDescriptions4 assetsKeywords10 termsSitelinks8 linksExtensionsCalloutsFull matchExact phrase35 assetsPartial matchSimilar wording31 assetsNo matchAbsent18 assetsH1 / HeroHeadlineBody copySubheadingsMeta / CTATitle + buttonQS 7–10Low CPCQS 4–6AverageQS 1–3CPC penalty
Works with
ShopifyShopifyWooCommerceWooCommerceGoogle AdsGoogle AdsMetaMeta AdsWordPressWordPressBigCommerceBigCommerceGA4GA4GTMGTM

Google Ads funnel intelligence

See your Google Ads funnel. Every layer.

From traffic source to conversion — every signal that affects your Google Ads performance, diagnosed in one scan.

Google Ads Full-Funnel Sankey — FunnelGap Audit DepthFlow chart showing Google Ads campaign types through ad groups, ad creative, assets, landing pages, and tracking/conversion stages.Campaign typesAd groups & targetingAd creative (RSA)AssetsLanding pagesTracking & conversionSearch campaignsPrimary focusPerformance MaxCross-networkDemand GenDiscovery + YouTubeShopping campaignsProduct feedVideo (YouTube)TrueView / BumperAd groupsTightly themedKeywordsExact, Phrase, BroadNegative keywordsWaste preventionAudiencesIn-market, CustomBidding strategyTarget CPA / Max conv.HeadlinesUp to 15 (max 30 chars)DescriptionsUp to 4 (max 90 chars)Pin positionsPosition 1, 2, 3Ad strengthPoor → ExcellentAsset performanceLow, Good, BestSitelink assets4+ recommendedCallout assetsStructured snippetsImage assetsPrice assetsNot set upPromotion assetsMissingLead form assetsLP experienceQS componentPage speed / CWVLCP 3.2s (slow)Mobile responsiveContent relevancePartial keyword matchH1 alignmentMismatch detectedSchema / structured dataMissingGoogle tagdetectedConversion actionsPrimary + SecondaryEnhanced conversionsWeb only (leads missing)Consent Mode v2missing!Offline conv. importsnot configuredQuality ScoreAvg. 6/10Ad RankPosition 2.4 avg

What we check

Google Ads funnel diagnostic

Every Google Ads audit runs these checks automatically.

RSA headline alignment

Every responsive search ad headline checked against landing page H1, title, meta, body content

Quality Score signals

Landing page experience factors: speed, mobile-friendliness, relevance, navigation

Consent Mode v2

Google Ads conversion tag, consent parameters, enhanced conversions, GDPR compliance

Landing page experience

Load time, Core Web Vitals, content-to-code ratio, above-fold CTA visibility

Conversion tracking

Google Ads tag, GA4 integration, cross-domain tracking, offline conversion imports

Mobile LP speed

Mobile-specific load time, viewport configuration, tap target sizing, font legibility

Common problems

What Google Ads users miss

These are the issues we find most often. FunnelGap flags them automatically.

RSA headlines not reflected on the page

3 of 15 headlines don't appear anywhere on the landing page. Google's ad relevance score drops.

Quality Score tanking from slow pages

Your mobile landing page loads in 4.2 seconds. Google penalises anything over 3 seconds.

Consent Mode v2 not configured

Your Google Ads conversion tag fires but consent parameters aren't set. Attribution goes blind in the EU.

Message mismatch kills conversion

The ad says "Start your free trial" but the landing page leads with pricing. Visitors feel misled and bounce.

How it works

Three steps to a better Google Ads funnel

1

Enter your URL

Paste any URL. No login, no setup, no code changes.

2

We run 8 diagnostic layers

Speed, schema, tracking, SEO, trust, mobile UX, ad alignment, and compliance — all in parallel.

3

Get your score and fix list

See exactly what to fix, in priority order, with clear explanations for every score.

Diagnostic engine

One audit. Eight diagnostic layers.

Each layer runs in parallel so you get a complete picture in seconds.

Layer 01

Technical performance

Speed, Core Web Vitals, Lighthouse, render-blocking resources

Layer 02

Structure & readability

UX hierarchy, content clarity, CTA prominence, mobile layout

Layer 03

UX friction & CRO

Legibility, spacing, CTA preferences, micro-copy, form UX

Layer 04

SEO & AI visibility

Search signals, schema, AI-engine readability, indexing

Layer 05

Tracking & attribution

GA4, GTM, Meta Pixel, UTM params, Consent Mode

Layer 06

Legal compliance

GDPR, CCPA, cookie consent, privacy signals

Layer 07

Ad-to-page fit

Headline match across Google, Meta, LinkedIn, TikTok

Layer 08

Brand & trust

Visual consistency, social proof, premium signals

Testimonials

Trusted by Google Ads users

Coming soon

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