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Funnel Audit for Shopify

FunnelGap for Shopify

Connect your Shopify store to see funnel gaps from ad click to checkout. FunnelGap checks page speed, product schema, ad-to-page alignment, conversion tracking, and trust signals — so you know exactly what to fix.

✓ No credit card✓ OAuth — we never see your password✓ Shopify-aware analysis
Shopify

Product page → checkout funnel

your-store.myshopify.com · Shopify · Audited just now

Shop Sankey — Product Page → Checkout → Trust → ConversionFlow chart showing product page elements through checkout and trust signals to conversion outcome.PRODUCT PAGECHECKOUTTRUSTCONVERSIONPage speed2.1s LCPProduct schemaJSON-LDImage loadingLazy loadMobile UXResponsiveCart flowFriction scoreForm fields8 fieldsShipping infoVisiblePaymentBadges OKReturn policyBelow foldSecuritySSL + badgePurchase3.8% CVRAbandonedCart drop
Works with
ShopifyShopifyWooCommerceWooCommerceGoogle AdsGoogle AdsMetaMeta AdsWordPressWordPressBigCommerceBigCommerceGA4GA4GTMGTM

Shopify funnel intelligence

See your Shopify funnel. Every layer.

From traffic source to conversion — every signal that affects your Shopify performance, diagnosed in one scan.

Shopify Funnel Sankey — Traffic, Store, Product, Checkout, Trust, ConversionFlow chart showing what FunnelGap audits across a Shopify store: traffic sources, store pages, product signals, checkout flow, trust & tracking, and conversion.Traffic sourcesStore pagesProduct signalsCheckout flowTrust & trackingConversionOrganic SearchSEO trafficGoogle AdsShopping, SearchMeta AdsFacebook, InstagramDirect / EmailNewsletter, bookmarksReferralBacklinks, affiliatesHomepageindex templateCollection pagesCategory browsingProduct pagesPrimary conversion pageSearch resultsOn-site searchBlog / ArticlesContent pagesProduct schemaJSON-LD structured dataImages + Alt textAccessibility & SEOPrice displayCompare at priceVariantsSize, Color optionsReviews / RatingsSocial proof missingDynamic checkoutShop Pay, Apple PaySEO metaTitle + descriptionCart pageCart summaryInformation stepContact, shipping addressShipping stepShipping methodPayment stepShopify Payments badgesOrder statusThank you pageSSL certificateAutomaticShopify PixelsCustomer eventsGA4 / GTMAnalytics detectedMeta Pixel / CAPIServer-side missingConsent Mode v2Not configuredPoliciesRefund, Terms, PrivacyCheckoutcompleted eventPurchaseConversion trackedAbandonedCart drop-off

What we check

Shopify funnel diagnostic

Every Shopify audit runs these checks automatically.

Theme performance

Shopify theme speed, app bloat, render-blocking scripts, Liquid template weight

Product schema

JSON-LD product markup, review aggregates, availability, pricing structured data

Checkout trust

Payment badges, security indicators, return policy visibility, trust signals above fold

Ad-to-page alignment

Google/Meta ad headlines matched against product page content, H1, meta description

Conversion tracking

GA4, Meta Pixel, Consent Mode v2, enhanced conversions, Shopify Analytics overlap

Mobile shopping

Product image loading, add-to-cart visibility, collection page navigation, tap targets

Common problems

What Shopify users miss

These are the issues we find most often. FunnelGap flags them automatically.

Theme apps add 3+ seconds to load time

Every app injects scripts. Most merchants don't know which ones are slowing their store.

Product pages missing structured data

Google can't show rich snippets without proper JSON-LD. Most Shopify themes don't include review aggregates.

Ad headlines don't match the product page

Your Google Ads promise "free shipping" but the product page doesn't mention it until checkout.

Checkout trust signals invisible on mobile

Payment badges and return policies sit below the fold on mobile, right where abandonment happens.

How it works

Three steps to a better Shopify funnel

1

Enter your URL

Paste any URL. No login, no setup, no code changes.

2

We run 8 diagnostic layers

Speed, schema, tracking, SEO, trust, mobile UX, ad alignment, and compliance — all in parallel.

3

Get your score and fix list

See exactly what to fix, in priority order, with clear explanations for every score.

Diagnostic engine

One audit. Eight diagnostic layers.

Each layer runs in parallel so you get a complete picture in seconds.

Layer 01

Technical performance

Speed, Core Web Vitals, Lighthouse, render-blocking resources

Layer 02

Structure & readability

UX hierarchy, content clarity, CTA prominence, mobile layout

Layer 03

UX friction & CRO

Legibility, spacing, CTA preferences, micro-copy, form UX

Layer 04

SEO & AI visibility

Search signals, schema, AI-engine readability, indexing

Layer 05

Tracking & attribution

GA4, GTM, Meta Pixel, UTM params, Consent Mode

Layer 06

Legal compliance

GDPR, CCPA, cookie consent, privacy signals

Layer 07

Ad-to-page fit

Headline match across Google, Meta, LinkedIn, TikTok

Layer 08

Brand & trust

Visual consistency, social proof, premium signals

Testimonials

Trusted by Shopify users

Coming soon

Start your Shopify funnel audit

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